The Amazon Alexa has revolutionised the way we interact with technology. It's a voice-activated, personal assistant that can answer questions, play music and control compatible smart-home devices. It's virtually everywhere and comes with a range of features and capabilities. It's no surprise then that it has become one of the most popular "smart" technology products on the market.

The Alexa is more than just a voice-activated assistant, it has a variety of reasons why it's so popular. Here we look at some of the positive benefits of the Alexa for UK shoppers.

Convenience: Alexa offers its users added convenience when it comes to shopping online. With a simple voice command, Alexa can search Amazon and find products more quickly than typing keywords into a search engine. It will also suggest additional items related to the one you've requested. Furthermore, it can also store your payment details for quick, effortless checkout.

Connectivity: Alexa is connected to many smart devices and is ideal for those looking to make their home more connected. It can be used to control compatible home appliances, such as your lights, thermostat and even security cameras. This means you can set your house to switch the lights off when you're out or change the thermostat when you’re away on holiday.

Voice Shopping: With Alexa voice shopping you can buy essential products without the need for a phone or internet connection. All you need to do is ask and Alexa can assist you with finding what you’re looking for. It will also give you product recommendations and reviews so you can be sure you’re getting the best quality item for the best price.

Entertainment: Alexa is a great source of entertainment, from news and sports updates to music and audiobooks. You can ask Alexa to read you a book or queue up your favourite playlist. You can also use it to play games, it’s like having your own personal game console in the house.

These are just a few of the positive benefits that Alexa has to offer. It can provide a more efficient way to shop online, give you an extra boost of entertainment, and make your home more connected. All of which makes Alexa a great addition to any home with an Amazon UK account.