There is no denying that small businesses have been hit hard by the global pandemic, but one area that many small businesses can get a boost from is advertising platforms. Small businesses are often the backbone of the economy in many countries, yet they are also one of the hardest hit, due to financial strain, supply chain challenges, and more. Advertising platforms can help small businesses to reach wider audiences, access better analytics, and use cost-effective methods to advertise and promote their products and services. Here are some positive benefits of small business advertising platforms.

1. Reach Wider Audiences

Advertising platforms allow small businesses to reach a wide variety of potential customers, both locally and globally. For example, businesses can use Google Ads to promote their business in different countries or regions, or use social media platforms like Facebook, Instagram, and Twitter to reach larger audiences. This can be especially beneficial for small businesses that don’t have a physical location or a large customer base to draw from.

2. Access Analytics & Insights

Advertising platforms provide access to powerful insights and analytics about customer behavior that can be invaluable to small businesses. Through these insights, small businesses can make more informed decisions and better