Billboard news recently highlighted Ariana Grande's stunning set design at the 2020 VMAs, and it's clear that her artistic vision paid off. From the vivid color schemes to the intricate staging, her performance was a visual treat for audiences. While some may see the use of billboards as a way to simply promote an artist, there are actually many positive benefits to incorporating them into a set design.

Attention-Grabbing Visuals

Billboards are designed to catch the eye and draw attention. This same principle applies to Ariana Grande's VMAs set design. The use of billboards allows for larger-than-life visuals that immediately capture the attention of the audience. The bold and colorful graphics create a visually stunning backdrop that complements the energy of the performance. This is especially effective in a live show where the artist has limited time to make an impact. With billboards, Grande was able to create an unforgettable & attention-grabbing performance.

Creative Expression & Branding

Billboards are often used as a form of advertising, but they are also a platform for creative expression. In the case of Ariana Grande's set design, the billboards showcased her creative vision and brand. From the use of her signature pastel colors to her iconic bunny ears, the billboards were a reflection of her image and style. This not only adds to the visual appeal of the performance, but it also solidifies Grande's brand and creates a unique experience for her fans.

Promotion of Upcoming Projects

In addition to showcasing an artist's brand, billboard set designs can also be used as a promotional tool for upcoming projects. In Grande's case, the billboards featured lyrics from her latest single, "Rain on Me," which she performed at the VMAs. This subtle promotion not only adds to the aesthetic of the performance, but it can also pique the interest of viewers and encourage them to check out the song after the show. This can ultimately lead to an increase in streams and downloads, boosting the artist's success.

Enhancement of the Performance

Ariana Grande's use of billboards in her VMAs set design not only added visual interest but also enhanced the overall performance. From her seamless transitions between different stages to the synchronization of the billboards with her choreography, the design elevated the performance to a whole new level. It created a dynamic and immersive experience for both the live audience and those watching at home. This shows the versatility and impact of incorporating billboards into a performance.

Inspiration for Future Set Designs

Grande's use of billboards in her VMAs set design has set a new standard in the world of live performances. It has shown the endless possibilities of using billboards as a creative and effective means of enhancing a show. This has not only inspired other artists to incorporate billboards into their own performances but also opened up new opportunities for set designers to think outside the box and create unique stages and performances.

In conclusion, the positive benefits of incorporating billboards into a set design were clearly evident in Ariana Grande's 2020 VMAs performance. From grabbing attention to enhancing the overall performance, it's clear that this creative use of billboards can have a significant impact on the success and appeal of an artist's performance. It also opens up new possibilities for creative expression and promotion. With this groundbreaking performance, Grande has set a new standard for live shows, and we can't wait to see what other artists and designers have in store for audiences in the future.