Shape activewear has made a big splash in the fashion world in recent years, with their range of stylish and functional active wear. However, beyond their stylish designs and quality products, one of the most unique things about Shape activewear is their use of real women as models for their brand. This decision has resulted in a number of positive benefits that not only benefit the brand, but also the women who represent it.

One of the main benefits of using real women as models for a brand like Shape activewear is the promotion of body positivity. In an industry that has long been criticized for promoting unattainable beauty standards, Shape activewear has taken a refreshing approach by featuring models of different sizes, shapes and heights. This not only represents the diversity of their customer base, but also sends a message that every body is beautiful and worthy of being showcased.

By featuring real women as models, Shape activewear also promotes inclusivity. Seeing a range of body types in their advertising and on their website allows women to see themselves reflected in the brand and feel included in their message of empowerment and self-care. This inclusivity sends a powerful message that everyone is welcome and deserves to feel comfortable and confident in their workout clothes.

Moreover, using real women as models also creates a sense of relatability. Many women struggle with body image issues and seeing a model who looks just like them can be incredibly empowering and inspiring. These women become role models for others, showing that it’s not about conforming to strict beauty standards, but rather about embracing and celebrating our individuality.

In addition, Shape activewear’s use of real women as models also positively impacts their sales. Studies have shown that consumers are more likely to purchase products from a brand that promotes body positivity and inclusivity. By featuring diverse models, Shape activewear is not only tapping into a larger market, but also gaining a loyal customer base that feels connected to and supported by the brand.

Furthermore, this decision to use real women as models also has a positive impact on the models themselves. Many of these women are not professional models, but everyday women with a passion for fitness and a love for the brand. Being featured as a model for Shape activewear gives them a sense of confidence and self-worth, and allows them to feel proud of their bodies and what they have accomplished through their dedication to fitness.

In a world where unrealistic and heavily photoshopped images are constantly bombarding us, it is refreshing to see a brand like Shape activewear taking a stand and showcasing real women and real bodies. This not only benefits the brand, but also encourages women to love and embrace their bodies as they are.

In conclusion, using real women as models in the fashion industry, particularly in active wear, has numerous positive benefits. From promoting body positivity and inclusivity to creating a relatability factor and boosting sales, Shape activewear is setting a powerful example that other brands should follow. By celebrating and showcasing the diversity and uniqueness of women's bodies, Shape activewear is not only changing the fashion industry, but also empowering women to feel confident and beautiful in their own skin.