The vanilla gift card provides a versatile, safe and easy to use solution for those who need to purchase goods and services online. Not only is it convenient for the gift card holder, but it's beneficial to the retailers as well. Below are some of the positive benefits of the Vanilla Gift Card:

1. Convenience: One of the major advantages of the vanilla gift card is that it can be used to make purchases online, over the phone and in stores. This is extremely convenient for both the gift card holders and the retailers. The card also allows for flexible spending with the option of dividing the purchase up into smaller payments if needed.

2. Security: The vanilla gift card provides an added layer of security for both the card holder and the retailer. The card requires the customer to provide identification and the retailer will be able to verify the details of the purchase. This helps to prevent fraudulent activities.

3. Universal: The Vanilla gift card is accepted at over 35 million locations worldwide, making it a versatile way to make payments. This means that no matter where you go, you'll be able to use your card.

4. Customizable: The Vanilla gift card also offers the option to customize the card with a specific message or logo. This allows for personalization and makes the gift card even more meaningful to the recipient.

5. Affordable: The Vanilla gift card is relatively affordable, compared to other payment methods. It's a great option for those who do not have a lot of money to spend, yet still want to give a meaningful gift.

6. Rewards: Some retailers offer rewards or bonus points for purchases made with the Vanilla gift card, which makes it even more beneficial to use. It's also a great way to earn rewards as the points can be accumulated and later used to get discounts.

Overall, the Vanilla gift card is a great way to make purchases online or in stores. It's convenient, secure, versatile and affordable, making it an ideal payment option for both buyers and retailers. The customization option and the rewards programs make it even more attractive and beneficial for the consumer.