Every Door Direct Mail (EDDM) services provided by the United States Postal Service (USPS) are a great option for businesses looking to reach new markets with minimal cost and effort. EDDM allows businesses to mail large-scale formats of their advertising materials to residential addresses in bulk for a fraction of the cost of traditional mailings. In addition to the cost savings associated with EDDM, there are many other benefits that make it an attractive option for businesses.

First and foremost, EDDM is a simple and cost-effective way to target potential customers. As opposed to traditional direct mail campaigns, EDDM allows businesses to target specific areas or ZIP codes without having to purchase a large mailing list. This enables the business to reach customers that have a higher probability of actually using their services, resulting in better marketing returns.

Additionally, EDDM offers a larger average mailing size than traditional direct mail campaigns. This allows the business to include more information about their services in each mailing, such as pictures of the product or a map with directions to the business. This larger-scale format also attracts more attention than smaller-format direct mail pieces.

Finally, EDDM provides businesses with access to analytical tools that allow them to track their campaigns. With these tools, businesses can track the demographics of the recipients, the response rate to the campaign, and other important metrics. This allows businesses to tailor their campaigns to their desired audiences and increase their chances of success.

Overall, EDDM is an excellent option for businesses looking to reach new markets on a budget. The ability to target specific recipients, larger mailing sizes, and powerful analytical tools result in a cost-effective and successful marketing campaign.