In recent years, more people are embracing full glam makeup looks—dramatic, bold eyes and sculpted brows and contoured cheeks. It’s a look that has come to represent self-expression, but it also has a lot of positive benefits beyond simply making a fashion statement.

The most obvious benefit is confidence. Putting time and effort into creating a glam makeup look can have a positive effect on how you feel about yourself. You can trust yourself more, both in the moment and with other aspects of life. It’s like building an armor, with which you can face the world. Embracing one’s femininity through makeup is an empowering act.

Full glam makeup also makes you look and feel more polished and put-together. If you’re attending an event or job interview, or just want to look your best, a subtle but flawless glam makeup look can do wonders for your appearance. It can boost your self-confidence, and make you feel more attractive.

Making full glam makeup looks can be therapeutic. Having a moment of self-care to sit down and pamper yourself with your makeup routine can do wonders. It helps to clear the mind of everyday stress, and focuses attention on something positive and calming. Additionally, if you choose to experiment with different shades and techniques, it’s an opportunity to create art and express yourself in a satisfying way.

Of course, wearing full glam makeup looks is a personal choice. But if done right, it can offer a lot of positive benefits. From boosting your confidence, to helping to relax and create art, there are plenty of advantages to pulling out the brushes and embracing the glam side of makeup.