If you’re an influencer or content creator, an Instagram creator account provides numerous benefits that will give you a competitive edge over your competition.

If you haven’t already, setting up an Instagram creator account is a great way to go beyond an Instagram business account and further elevate your content and personal brand.

For starters, creator accounts offer premium features that don’t exist with standard Instagram accounts. For instance, you can add an introduction slide to your IGTV videos, which is a great way to “elevator pitch” your content and let viewers know what they’re in for. You can also create custom URLs for each of your stories, making it easier for people to find and view them.

In addition, creator accounts give influencers more comprehensive analytics. With business accounts, you’re limited to only seven days’ worth of insights. But with a creator account, you get complete control over your data and can see up to 14-days worth of analytics.

Plus, you can also take advantage of Branded Content Ads, which allow you to turn your most popular posts into sponsored content. You can also create custom landing pages with your desired content that viewers can access with just one click.

Finally, a creator account gives you more access to Instagram support. Since creator accounts are seen as a priority, influencers have greater access to Instagram reps who can answer any questions or help troubleshoot any issues.

For anyone who’s looking to build a successful personal brand on Instagram, a creator account is a must. It gives influencers a litany of features and insights that they simply won’t get with a standard IG account. Plus, you get more access to Instagram for personalized support. So consider setting up an Instagram creator account and experience the advantages for yourself.