Over the past few years, the search engine landscape has shifted significantly with the Google juggernaut dominating the sector. Google certainly provides a powerful and indispensible service but it is not for everyone - from privacy concerns to tailored results, Google simply has too much control. This has led to a host of Google alternatives springing up to counter the search engine giant’s near-monopoly.

These alternatives provide a plethora of benefits to users who are looking to break from Google’s heavily-tailored search experiences. For starters, user interface design is often more clean cut and simpler to navigate on these alternative sites. So, for those seeking a more focused and streamlined search engine, one of these sites may be right for them.

In addition, these alternatives often give users an opportunity to leverage their search biases and choose which sources of data to include. In other words, users can customize which sites they’d like included in search results, allowing for more tailored and targeted results. Furthermore, ads are generally less intrusive and more relevant on these alternative sites.

But of course the biggest benefit of these non-Google sites is privacy - each of these search engines protect vulnerable user information more diligently than Google. Search engines like DuckDuckGo provide encryptions for every query made and do not track user data or search history, something that Google never fails to capitalize on.

With this in mind, if users seek a more private, focused and tailored search experience, these non-Google options provide a viable alternative. A simpler, streamlined, and more secure search engine can help users get to the information they need, without the worry of being tracked and monitored by Google or other big tech. So if you’re in search of a muscle car to replace Google’s SUV, these Google alternatives are sure to fit the bill.