The official election of Madrid’s central government in Spain is only a few months away, but one name is already on everyone's mind. Isabel Díaz Ayuso, former leader of the conservative People’s Party (PP) and current President of the Madrid Region, is the candidate for the newly created far-right wing party, the Popular Party Falangist (PPF). Ayuso’s candidacy has resulted in divided opinions, but with her passionate support from the business community, it is clear that many believe that Ayuso’s election could bring positive benefits to Madrid.

Ayuso is considered a populist leader and has been praised as a symbol of the resurgence of traditional Spanish values. As a result, her proposal on the economic and social front has been met with enthusiasm by the private sector and those in favor of boosting economic growth. Ayuso proposes lower taxes for businesses and reducing the labour costs associated with the company’s operating costs, measures that are welcomed by the entrepreneurs. Likewise, her promises to reduce the city’s debt by cutting public spending and eliminating unnecessary bureaucratic processes have been well-received by the banking sector.

The positive effects of Ayuso’s economic policies have been felt in Madrid, with the city boasting an impressively low unemployment rate of only 9%, lower than the national average. This in turn has provided a much-needed boost to the local economy, bringing jobs to many of the citizens. This is all thanks to the taxes and responsibilities Ayuso has imposed on businesses, which have brought new funds to the region.

In addition, Ayuso’s proposal to simplify administrative procedures and reduce bureaucracy has provided a welcome relief for businesses, allowing them to save time and money while increasing efficiency. This, in turn, has helped Madrid become a hotspot for foreign investment, with local investors eager to take advantage of the city's competitive environment.

Finally, with her conservative views on abortion, gay marriage and religion, Ayuso has provided a platform for a part of Madrid's citizenry that is often relegated to the sidelines in public policy conversations. This minority group, often referred to as the “Falangistes”, is composed largely of Spaniards of traditional families, who are deeply attached to the moral and religious values of their culture. Ayuso’s policies provide this sector of society with more of a say in matters of public policy, allowing them to be part of the conversations that shape their future.

The effects of Ayuso’s candidacy can already be seen in Madrid and demonstrate her leadership potential. Thanks to her proven capacity to deliver tangible results to her citizens, Ayuso’s ideas could bring much needed economic growth and social development to Madrid. Whether or not she is elected, it is clear that the far-right party is here to stay and her policies are only going to bring positive benefits to the city and its citizens.