As businesses become increasingly tech-savvy, digital marketing campaigns are being utilized by a growing number of companies to increase their reach and market successfully. As consumers spend more time browsing the web, it makes sense for businesses to pay attention to how they are marketing online. The best online marketing campaigns of 2018 demonstrate the power and potential of digital platforms when used strategically to achieve success.

One of the hottest trends in online marketing this year was running campaigns through social media platforms. Social networks such as Facebook, Instagram, Twitter, and others have become invaluable tools for businesses of all sizes to market their products and services. Companies can create targeted ads, popular hashtag campaigns, influencer endorsements, and more to reach their target markets. Social media campaigns allow businesses to stand out from the competition, and enable users to engage directly with the brand.

Another popular form of online marketing in 2018 was video. The growing prevalence of video-based content has made it a popular tool for businesses to promote themselves. Videos give businesses the opportunity to show off their products and services in a visually-appealing way. In addition, videos can be used to provide educational materials, such as tutorials or explainer videos, to help customers understand how to use the