In today's world, digital advertising is all the rage. Whether through search engine marketing, social media, or native ads, advertisers are readily investing in different strategies in order to get their message out. One often overlooked, yet highly effective form of advertising is display ads. Display ads are one of the most impactful types of digital advertising available, and when used correctly they can be an invaluable tool for any business.

Display ads are visual images or messages displayed on websites or applications. They can include photos, text, flash graphics, audio, and interactivity. As users browse a web page, the display ads are displayed in the form of banners or boxes that are placed in designated areas.

There are many benefits to display advertising. First and foremost, display ads are an extremely effective way to increase product or service awareness. As the ads are displayed across various websites, they gain more visibility and are more likely to be noticed by potential customers. Display ads are also extremely targeted, allowing advertisers to hone in on specific audiences, or even personalize the ads based on purchasing patterns and interests. This ensures that the ads are reaching those who are more likely to be interested in the product or service being advertised.