As digital marketing continues to evolve, marketers are incorporating new tools and tactics to maximize customer engagement and maximize ROI. One of the most powerful techniques in the marketer’s toolkit is send throttling, which refers to the strategic use of email send rates to optimize the delivery of messages.

Send throttling can be used to reduce sending times and improve the rate of customer response without decreasing quality or revenue. The technique allows brands to schedule and control how frequently and when emails are sent, as well as set triggers and pacing rules to ensure the right messages are sent to the right people at the right time.

By controlling send rates, marketers are able to avoid delivery delays and hit inboxes with better timing and accuracy. This eliminates the need to guess which message is most likely to be opened and responded to, ensuring greater efficiency and accuracy across campaigns.

There are several other benefits that marketers can realize through effective send throttling. It helps reduce the noise from a brand’s email campaigns and increase the likelihood of success. It also helps brands manage a large list of contacts more efficiently and personalize the customer experience.

Send throttling can also be used to identify customer preferences and track email engagement