When it comes to digital marketing and sales automation platforms, many companies turn to either Salesforce or Pardot. While both of these platforms have many similarities, there are some key differences that can make a difference in your organisation’s success. Here, we look at the positive benefits of the differences between Salesforce and Pardot.

One of the key differences between the two platforms is that Pardot is more focused on B2B marketing automation. This means it provides a lot of functionality for creating campaigns to drive leads into the sales process, such as automated nurture programs and lead scoring. Whereas Salesforce is more of an enterprise and customer-oriented platform, and while it does have capabilities for marketing automation like Pardot, it’s not its main focus.

Pardot also offers more robust analytics features compared to Salesforce. This means that marketers have more insight into how their campaigns are performing and what ROI they’re getting on their efforts. With Pardot, you can see which leads are responding to your campaigns, who the most engaged prospects are, and how your campaigns are falling short.

The integration between Salesforce and Pardot can also be beneficial